Gaining confidence in taking new technologies to market requires experience, not just discussing cases. But real ventures don't have the time to involve engineering and business students in their work, even though they need the experience, unless the venture is actually propelled forward in the process. Baylor's Technology Entrepreneurship course, built around Enable Venture's Supercoach® Entrepreneurial Training, delivers that value to sponsors. Firms bring venture/product concepts and leave with compelling, validated stories designed for the specific audiences needed to take them to the next step. Student collaborators finish with demonstrated readiness to repeat the process in multidisciplinary, cross-cultural settings. A sustainable, growing, experiential learning platform flows specifically from this mutual benefit. This paper addresses the design, challenges and insights learned in delivering this practicum course to over 250 students and dozens of partnering ventures over the past four years in the US and China.